You may submit requests for GIF animations in any of our subscription plans! However, only our Studio plan offers Motion Graphics.
They're both animations, so what's the difference?
The biggest difference between a GIF animation and a Motion Graphic is that the latter can achieve more fluid or advanced animations, while the former can only do simple animations.
Our Creatives use Adobe Photoshop to create GIF animations, and while Photoshop can create GIF animations, it's not primarily an animation software. This means only simple GIF animations are possible from subscription plans that don't come with our Motion Graphics service.
For requests that require advanced animations, our creatives use a different Adobe software: Adobe After Effects. This software specializes in Motion Graphics and can achieve more fluid animation than what's possible through Photoshop.
What if I still want the motion graphic in GIF format?
The difference we're talking about here mostly comes down to the creation of the animation. We can still export a motion graphic in GIF format for you, but the quality may suffer.
GIF Examples:
Motion Graphic Examples: